All Business

Here's a post that's completely different from most that I put up here. It's about my business and a few things I want to do with it next year. It's a rough outline of an emerging plan for 2008 to grow my business and get new clients that are especially well-suited to the way I want to operate my company. I'd like feedback...things you suggest I might want to do differently, things I should add to the plan, caveats about pitfalls to avoid...anything that might be helpful and enable me to be successful in this endeavor.

• Create New Company Website


• Include new photos of staff and client-related events and activities


• Add blog, with weekly posts on client service topics, alternately staff members to post, so everyone posts once every six weeks


• Promote availability of public speaking engagement


• Create and add to website a promotional YouTube video


• Add resource center for clients and prospective clients


• Prominently include corporate mission, vision, and values statements


• Formalize mission and vision statement


• Craft values statements, to include issues such as diversity; environmental awareness; compassion for less fortunate; family; work ethic; integrity; loyalty to clients and loyalty to and from staff


• Write and promote content articles for ezines


• Target securing at least one public speaking engagement quarterly, speaking on topics relevant to business development


• Engage support to develop and create and publish corporate promotional video, in first quarter


• During January and February, complete resource center information content


• Target delivery of at least one proposal quarterly


That's all for now. I may add more later.